resistance 2
Game Concept and Description
Resistance 2, a.k.a. R2, is a sci-fi first person shooter video game developed by Insomniac Games, published by SCEA. Resistance 2 sees protagonist Nathan Hale travel to the United States in order to once again battle the Chimera, who have launched a full scale invasion of both the east and west coasts. This time out Hale is part of a special task force of soldiers called "The Sentinels", who, like him, have survived mostly unchanged after being infected by the Chimeran virus.
Game Release Date and Sales Performance
The game was released on November 4, 2008 in North America and on November 28, 2008 in Europe. The game is the sequel to the best-selling PlayStation 3 launch title Resistance: Fall of Man. As of November 29, 2008 Resistance 2 has sold 0.59 million copies worldwide.
Game Platform(s)
PlayStation 3
Game Target Demo
Young male through adult (Rated: Mature)
Marketing Initiatives
- Full AAA advertising campaign including television, print, viral and online elements.
- Extensive PR support leveraging the critical acclaim of Resistacne: Fall of Man and 3rd generation PLAYSTATION 3 developer, Insomniac games.
- 1st party marketing support through various channels to creat awareness and increase purchase intent for R2.
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Links and game News:
Resistance 2 Launches with High Praise:
The media coverage kicked off with an exclusive IGN review touting a 9.5 score for Resistance 2. GameInformer and others. More coverage is expected.
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