gran turismo

Game Concept and Description
A racing game designed by Kazunori Yamauchi. Gran Turismo was developed by Polyphony Digital and first published by Sony Computer Entertainment in 1997 for the PlayStation video game console. The game has started a series, and to date has spawned over 10 spin-offs and sequels.

Game Release Dates and Sales Performance
This acclaimed racing series that helped the PlayStation 2 sell more than 100 million units worldwide in the past ten years. (Over 8.8 million copies of Gran Turismo 4 was sold worldwide)

The latest release:
Gran Turismo 5 Prologue Release Date: Apr 15, 2008
Featuring various innovative and revolutionary modes to harness PS3 system's capabilities while further developing an automotive lifestyle and global community. Among them is Gran TurismoTV, a new dedicated online channel available exclusively from PLAYSTATIONNetwork that delivers worldwide motorsport programming and manufacturer content. Additionally, Gran Turismo 5 Prologue will support online racing events to foster community competition.

Game Platform(s)
PlayStation 3, PlayStation 2

Game Target Demo
Male teen through adult

Marketing Initiatives
SCEA has been supporting with a blockbuster multimillion dollar marketing campaign



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