Apr 24, 2008
Launch of Gekco Girl Collection
March 05 2008
Sony Launches New Licensed
Feb 11, 2008
IV Gear @ Magic - Las Vegas Convention Center
FOR IMMEDIATE RELEASE
IVGear and Gecko Hawaii Announce the Launch of the first Ever Collection of Gecko Girl.
TORONTO, Canada (April 24, 2008) – IV Gear Inc., based in Toronto, Canada and Gecko Trading Co. Inc., based in Makakawao, Hawaii, have entered into a licensing agreement that will see IV Gear launching the first ever Gecko Girl collection of sportswear at retail for Spring 2009.
IV Gear and Gecko have entered into a 3 ½ year agreement that will provide IV Gear the access to the Gecko trademarks and artwork, as well as the right to create a new Gecko Girl collection that will be sold into Mid Tier Specialty and Department Stores across North America.
The collection will consist of girl and junior sizes of graphic T-shirts, fashion knit tops, surf shorts, headwear and beach bags, with a strong emphasis on surf and beach themed graphics created by Gecko.
The agreement was announced today by Ian Cole, Vice President of Sales and Marketing of IV Gear, and Derek Sciacqua, Vice President of Gecko. In addition to the Gecko Girl Collection, IV Gear will be producing Gecko Boys Hoodies and Bags for the same market channels.
“We feel there is a significant void in the expanding surf market for girls. Beyond the premium surf brands, there really isn’t a brand out there with the strength of the Gecko brand to fill the growing demand at the mid tier level.”, said Cole. “With our strong design capabilities, we are very excited to be partnering with Gecko to expand the potential for this brand”
“The Gecko name has such a strong presence in the boys and young men’s categories, and with the rich, 30-year heritage behind the Gecko brand, the timing is perfect to launch a Gecko Girl collection” said Sciacqua. “The brand has huge potential to grow in this market.”
The Gecko brand has an extensive library of nearly 3 decades of authentic beach and surf art and graphics.
About IV Gear Inc.
IV Gear Inc. is the vertically integrated, North American design and marketing arm of a 40 year old Asian based apparel manufacturer. IV Gear specializes in the design, manufacture and distribution of lifestyle and entertainment license apparel products and accessories. IV Gear holds a variety of licenses including: Sony Playstation, Gran Turismo, Ratchet and Clank, Heavenly Sword, Resistance Fall of man, Little Big Planet, PEZ, Dubble Bubble, Tootsie Roll and others More information can be found at www.ivgear.com. ,or call 905 474 3188
About Gecko Trading Co. Inc.
Gecko began as an authentic surf brand on the island of Maui in 1979. Gecko Boy was launched in the mid tier market in 1985. With offices in Makakawao, Hawaii and Los Angeles CA., Gecko is the only surf brand to enjoy 23 years of uninterrupted success in the mid tier market across the USA. More information can be found at www.geckohawaii.com.
For further information please contact:
IV Gear Inc., Toronto, Canada
(p) 905-474-3188 x305