FOR IMMEDIATE RELEASE

IV Gear Launches the First Collection of PlayStation® Video Game Licensed Apparel Product

February 11, 2008 - IV Gear Inc. is delighted to announce their acquisition of an apparel license for the PlayStation® brand and 11 of the most popular video game titles. These game properties include the most successful game franchises on the PlayStation® consoles and some of their highly anticipated titles for 2008: God of War™; Ratchet & Clank®; Resistance: Fall of Man™; Heavenly Sword™; Gran Turismo™; LittleBigPlanet™; Jak & Daxter®; PaRappa the Rapper®; Twisted Metal®; Uncharted: Drake’s Fortune™; and SOCOM.

The PlayStation brand is the strongest it has been in its twelve-year lifespan; for the first time in history, Sony Computer Entertainment America Inc. (“SCEA”) is supporting three successful hardware platforms – PS3™, PSP® (PlayStation®Portable), and PlayStation 2 systems in addition to the PlayStation Network. This presents an ideal opportunity for IV Gear Inc. to be a part of one of the world’s strongest name brands, which offers something for every taste, lifestyle and budget.

IV Gear Inc. has developed an extensive line of t-shirts, headwear and other tops for the specialty and mid-tier market for boys, young men, girls and the junior market.

“This is an exciting partnership with SCEA, with their powerful PlayStation® brand in the fast growing video game market and IV Gear’s expertise in producing and marketing high quality licensed products.” said Ian Cole, Vice President of Sales & Marketing at IV Gear. “The video game market is experiencing significant growth and there has been a void in the market for the avid gamers to get licensed gear for their favorite games and characters.”

“For millions of consumers worldwide, PlayStation is a way of life, so it’s a natural extension to license the brand for lifestyle products that are innovative and engaging,” said Shelly Gayner, director of Licensing and Business Development, SCEA.

About SCEA
Sony Computer Entertainment America Inc. (SCEA), based in Foster City, California, is a wholly owned subsidiary of Sony Computer Entertainment Inc. (SCE), a wholly owned division of Sony Corporation of America. SCEA is responsible for the continued growth of the PlayStation® market in the United States and Canada.

About IV Gear
IV Gear Inc. is the vertically integrated, North American design and marketing arm of a 40 year old Asian based apparel manufacturer. IV Gear specializes in the design, manufacture and distribution of lifestyle and entertainment license apparel products and accessories.

“PlayStation”, “PSP” and “PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. All games featured are trademarked and copyrighted properties of Sony Computer Entertainment Inc.

For further information please contact:
Connie Chan
IV Gear Inc., Toronto, Canada
(p) 905-474-3188 x305
press@ivgear.com